The COVID-19 pandemic has crippled most tourism businesses ...
...Small and Medium enterprises (SMEs) are the hardest hit. But they are looking for ways to remain resilient, and competitive. Together with The Sri Lanka Tourism Alliance Good Life X is partnering to support this transformation with our latest initiative – ‘Grants for Tourism Resilience’, especially aimed at sustainable SMEs in this sector.
What is the programme about?
The ‘Grants for Tourism Resilience’ programme will assist SMEs in the tourism sector to adapt and navigate to a new, innovative and sustainable growth path.The program will have a total of EUR 50,000 available for granting. Each individual SME may apply for a grant between LKR 1,000,000 (approximately) and LKR 2,100,000 (approximately).This grant program is an extension of the work implemented by Noah Foundation Germany, under the initiative of the German Federal Ministry for Economic Cooperation and Development (BMZ), as a response to the COVID-19 crisis in Sri Lanka.
How does the grants programme work?
The programme will run in the following 7 steps:
Commitment, and ability to adapt, bounce back and recover from difficult situations.
A new idea, product, experience, or way of doing things – to think differently based on the current challenges.
Sustainable tourism activities focus on a balance between the environmental, economic, community and cultural impacts and play an important role in championing local communities, environments and culture. Sustainable tourism attempts to minimize the impact on the environment and local culture so that it will be available for future generations, while contributing to generate income, employment, and the conservation of local ecosystems.
Source: World Tourism Organization.