A 6-months intense, tailor-made and goal-oriented business programme for Start-ups and SMEs in the tourism sector.
Tourism is one of the most critically affected industries in Sri Lanka and most companies in the sector are struggling to survive. The post pandemic revival in tourism will see a shift to more sustainably minded travel, focusing not only on safety but an experience without negative impacts for people and the planet.
It is necessary to develop small-scale business and financial plans, professional portfolios and increase access to future funding opportunities, in order to prepare Start-ups and SMEs in tourism for this shift, attract investment and upgrade their services.
To achieve this higher business level, we need to take a closer look at individual business models, an emphasis on sustainable unique selling points (USP) and an upgrade in marketing and communication skills. Upgrading the status of businesses can only be ensured if their overall survival can be guaranteed.
Recognising these issues, GLX therefore evolved the new tourism-specific business development programme GLX ‘Enterprise Evolver’. It will ideate on solutions, tailor made for each specific business, who will be a part of the programme. Experts and industry professionals will support these companies in addressing and resolving issues, preparing them with investor strategies, investment readiness and operational efficiency. In addition to learning the before mentioned skills, tourism SMEs will competitively apply for available seed funding from the Good Life X business development programme.
We warmly welcome 15 already established Start-ups and SMEs in the tourism market. These companies are
Participating companies will receive between 300000 to 400000 LKR depending on their vision, commitment, mind-set and passion for better travel*! (*provided business support in the form of procurements, marketing, website or app development etc., no cash payments)
The GLX ‘Enterprise Evolver’ programme starts in November 2020 and will carry on through till April 2021. The programme will require the nominated participant to set aside approximately 6-8 hours per week.
A large time-amount of the programme will be held virtually as well, due to the restrictions caused by Covid-19. At the end of the programme, the businesses showcase their improvements by pitching to various investors with the aim to secure further funding.